South Korea-based technology giant Samsung and shopping giant Hepsiburada a collaboration realized.
The statement made by Samsung and Hepsiburada on this subject was as follows: “Samsung Turkey and Hepsiburada, which decided to deepen their existing cooperation within the scope of the Strategic partnership goodwill agreement signed at Samsung Headquarters in Korea, aim to achieve joint growth in the technology sector. In this context, it is aimed to expand the scope of joint marketing activities and facilitate consumers’ access to the latest technology devices by developing new sales models. Within the scope of the agreement, all of Samsung’s phone and tablet (Galaxy S24, S23, S23 FE, S22, Tab S9, Tab S8) series, which appeal to every user and segment and have mobile technologies and Galaxy AI capabilities that can meet the different needs of consumers, will be offered with special campaigns at Hepsiburada. will be offered. Samsung Türkiye and Hepsiburada will support their collaboration with alternative sales models that will facilitate consumers’ access to technology. “With the “Give the Old, Get the New at the Door” and “Pay at the Door” model, which is planned to be implemented in the first stage, consumers who want to use the exchange system when buying a new Samsung mobile device will be able to have their old mobile devices delivered at the door and also consumers will be able to pay at the door.”
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Samsung Türkiye President and CEO Jeff Jo said the following about the strategic cooperation with Hepsiburada: “As Samsung Electronics, we continue to develop new ways to bring the latest mobile technologies and the lifestyle they enable to consumers around the world. It is an important step for us to realize such a collaboration with Hepsiburada, one of Turkey’s leading online shopping platforms, and to make our mobile products and technologies even more accessible to consumers in Turkey in 2024, when we started the age of artificial intelligence in mobile with Galaxy AI. I believe that the Hepsiburada – Samsung Turkey cooperation, deepened with this agreement, will form the basis of an efficient and long-term coordination for both brands. “We want to develop this strategic cooperation, which we started specifically for our mobile products, with our TV and white goods products in the future.” said.
Hepsiburada CEO Nihan Onal Gökçetekin made the following statements regarding the cooperation with Samsung Türkiye: “We work to offer our customers the latest technologies with the best opportunities. Our deepening cooperation with Samsung is a step in this direction that I find very valuable and believe will create great benefits for everyone. By combining Samsung’s wide product range and Galaxy AI capabilities with the special campaigns and payment solutions offered by Hepsiburada, we will work to ensure that our customers have the best mobile experience. This collaboration will contribute not only commercially, but also to the digital transformation of our society by increasing access to technology. “I believe that this strong partnership between Hepsiburada and Samsung holds great opportunities for both brands and that we have laid the foundations of a successful long-term collaboration.”