Black Friday is fast approaching, but few consumers trust the stores – as recent figures show Prize hunt survey, where a whopping 81 percent responded that they feel low confidence in Black Friday offers.
READ MORE: The scam sites that have been shut down – following the move of the Swedish Consumer Agency
“Cheating in Progress”
Isabella Ahmadiconsumer expert at Prisjakt, is not surprised.
– Consumers have become more experienced around fake sales, partly because of their own experiences, but also because of previous media reporting. People have thus opened their eyes to the fact that cheating is going on, says Ahmadi in an interview in TV4.
READ MORE: Christmas sales are predicted to break records
Every third Swede intends to shop
Despite the low confidence, according to the survey, every third Swede plans to shop during Black Friday, which is an increase compared to last year. On average, Swedes will spend 2,962 kroner during the sale period, but that does not break the Christmas gift budget, which is 3,956 kroner, writes Prisjakt.
The sale is most popular among young people, and Isabella Ahmadi points out that the interest in home decor and beauty is particularly high when compared to previous years.
Beauty products. Photo: Bebeto Matthews/TT
READ MORE: When is Black Friday 2024? Dates for Black week & Cyber Monday
Sale scams to watch out for on Black Friday
There are certain things you can watch out for when shopping during the Black Friday sale – if you don’t want to get ripped off. According to a survey from The Swedish Consumer Agency last year, seven out of ten companies cheated on their prices during Black Friday. A common way to do this is to raise the prices of an item before the sale, in order to make it appear that the price reduction is greater than it is.
Today’s PS listed last week some things you should keep in mind when shopping on Black Friday:
1. Limited time offers
Stores and companies like to stress the consumer, and often use time-limited offers so that the customer does not have time to think about whether he actually needs the product.
2. Discounts that are not the cheapest
Just because a product has a reduced price does not necessarily mean that it is the cheapest on the market. To be sure that you get the best deal, you can use different sites that compare prices on different goods.
3. Be wary of vague wording
Stores or companies that write “regular price” or “previous price” without specifying which price is the lowest in the last 30 days may be trying to trick you. Check what the law says about pricing.
DON’T MISS: 10 important things you have to think about before Black Friday