(Finance) – Safiloa group active in eyewear and listed on Euronext Milan, has signed a agreement for the acquisition of a minority stake in Spaarkly, a digital native company specialized in the development of innovative e-commerce solutions through augmented reality technology. Financial details of the deal were not disclosed.
The collaboration with Spaarkly was born in December 2022 with the launch of Polaroid’s Instant Try-on, a new type of experience that allows everyone to try the new collection virtually and instantly Polaroids. Since then, Safilo has been using Spaarkly’s ARshades, a complete suite of software and services for virtual eyewear try-on, to enhance the Polaroid and Carrera e-commerce sites in particular.
“In line with our digital transformation strategy, we want to continue to seek brilliant solutions that can enhance and support the development of our DTC and BTB channels, offering end consumers and customers new purchasing experiences and sales opportunities”, he said. declared onAD Angelo Trocchia.