(Finance) – SACE and Promos Italia launch the new cycle of webinars “Export to Digital”dedicated to SMEs who want to deepen business opportunities and digital processes to support exports to strategic markets for Made in Italy. First appointment Thursday 12 May with focus on the US market. The first edition saw the participation of over 800 Italian companies.
This initiative is part of the SACE Education program and aims to offer free and innovative guidance to companies that want to orient themselves in an increasingly uncertain and competitive international context. All with a view to developing effective entry strategies in target markets and making the most of the opportunities deriving from digital export.
This initiative allows Promos Italia to offer companies in the territories of the member chambers of commerce the opportunity to deepen the business opportunities present in some strategic international markets and the possibility of understanding the potential offered by digital tools also from an export perspective.
THE 6 live webinars expected in 2022 of “Esportare in Digitale” will be dedicated to some of the most promising geographies for Made in Italy from a digital point of view. During the meetings, the macro-economic framework of the countries, the business opportunities for Italian companies and the digital scenario that guarantees, today more than ever, new ways of accessing markets will be presented.
“The Italian digital export of goods grew by 15% in 2021, reaching a total value of 15.5 billion euros”, he recalled Mariangela SicilianoHead of Education at Sace, underlining however that “the spread of e-commerce among Italian companies is still limited”.
“The events of the last two years have upset economic scenarios, changed the routes of international trade and revolutionized the business of Italian companies, especially at an international level”, he said. Alessandro GelliDirector of Promos Italia “adding” digital channels have become key tools for promoting oneself and for selling abroad and the geography of Made in Italy exports has undergone a sudden change “.