“SAAB”, which was on the agenda with the focus of domestic automobiles in Turkey for a while, is trying to be saved from bankruptcy through its current form, the NEVS brand.
We are counting hours beyond days for the sales process of Togg, Turkey’s domestic automobile startup. We will begin to see the concrete steps of the initiative on the streets, with the C SUV, which is highly likely to be announced this week, especially the price, version and model name. When it comes to domestic automobiles, Turkey’s trials in the past years are undoubtedly still in mind. Among the freshest among them is the “SAAB” badge. In October 2015, then Minister of Science, Industry and Technology Fikri Işık announced that all intellectual property rights of Sweden-based Saab 9-3 had been purchased. The work that started on the prototype infrastructure taken from SAAB was put aside after a while and the foundations of Togg, which we see today, were laid at that time.
SAAB, which has been on the agenda of Turkey for a long time on this issue, was acquired by the China-based Evergrande Group in the process and continued on its way under the name NEVS. This new formation, which came to the fore in the process with the plan to bring the 9-3, which is also in the center of Turkey, to life as electric under the new brand, could not achieve the desired momentum after the intervening time period. At the last point reached, a complete bankruptcy atmosphere is blowing in the factory located in Sweden.
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“SAAB” factory switches to hibernation plan
Lastly, we shared the name “SAAB” and therefore NEVS with you again with the economic stalemate in 2021. At that time, in addition to not being able to catch the expected exit, with the existence of a serious debt burden on the table, a search for a sale and an investor for the brand was started again. Unable to meet expectations until 2023, Evergrande Group is preparing to gradually lay off almost 90 percent of its workers at the SAAB factory in Sweden, with its recent decision.
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Statements about the dismissal process at the factory in Trollhattan, Sweden, came from the brand’s CEO, Nina Selander. Expressing that they had to say goodbye to 320 of the 340 employees, Selander confirms that they are in talks with the labor unions to complete the process. Selander on the subject in their statements ;” I would like to express with great sadness that as NEVS, we are entering a process that we can also describe as hibernation. This situation brings along a process in which we have to reduce all costs and company employees have to be fired. The decision was made clear after the discussions with the investors and the Evergrande Group.” made statements. Evergrande Group, if it could do the planning it expected from the first moment, would like to introduce the electric 9-3 product range to the market with a production capacity of 220,000 units per year with a focus on China. The European leg of this plan, which was never implemented, also created excitement for the next process. The next steps of the brand, which has not announced a bankruptcy decision for now, are being wondered.