RTB Housefor more accurate target audience reach ContentGPT He prepared a generative artificial intelligence solution called.
RTB House, which is in the field of digital marketing, stated the following about this new solution ContentGPT: “This innovative technological solution is poised to revolutionize the way marketers understand and engage with online audiences. Leveraging the features of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), ContentGPT analyzes the site content of users visiting web pages and provides unique information about their specific interests and intentions. Publishers’ more comprehensive use of first-party data is expected to be the key enabler for marketers to run overall campaigns as effectively as before. Fully understanding the interests and intentions of web page visitors is of great importance in ensuring the success of campaigns.
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The introduction of Deep Learning algorithms such as GPT and LLMs has already disrupted various digital applications, including chatbots, by facilitating a more sophisticated understanding of text. Now RTB House is taking this technology even further by applying it to the marketing arena, offering a level of precision in understanding content that surpasses the general context-based targeting and audience classification mechanisms currently available.
While there is no doubt that applying GPT/LLM models can significantly improve the quality of understanding of content, the real challenge lies in managing such a large scale. There is a huge content volume consisting of billions of articles on the Internet that everyone can access. A huge amount of computing power is required to efficiently process this enormous volume of content using LLM models.
This is where RTB House’s expertise comes into play. Known for successfully adapting advanced Deep Learning algorithms for marketing purposes in the Real-Time Bidding (RTB) environment, RTB House, a pioneer in this field, once again demonstrates its ability to leverage cutting-edge technologies for practical marketing applications.
This cutting-edge technology is poised to be a transformative tool in RTB House’s product portfolio. ContentGPT will further optimize customer outcomes in its flagship performance-focused service. ContentGPT will improve the accuracy of content targeting in the AdLook smart buying platform and improve the quality of audience segmentation in the PrimeAudience solution.”
on topic RTB House CEO Robert Dyczkowski, “The integration of GPT/LLM models into our system tremendously increases the value we can deliver for our customers, especially in the upcoming cookie-free future. This innovative approach to leveraging insights from first-party broadcaster data will help mitigate the impact of reduced signal availability between domains. “With ContentGPT, we are bringing to market a best-in-class solution that redefines standards in this field.” said.
RTB House CCO Michael Lamb said, “We aim to be a pioneer in open internet marketing and ContentGPT plays a vital role in realizing this vision. A highly precise understanding of the content on the open web is of paramount importance for programmatic advertising. “We are proud to be at the forefront of ensuring brands can effectively leverage this data for maximum impact.” said.