In this month of March, the Puma and AMI brands are joining forces for a sportswear collaboration around friendship and family ties. And it was Romeo Beckham who was chosen to embody this line.
The Parisian house FRIEND and sports brand Puma thought up a collection full of tenderness. The idea? Invent clothes that speak of the happiness of being surrounded by friends and family. “The partnership with AMI was a no-brainer. AMI literally means “friend” and that’s all Puma stands for – a community, a family.” Explain Adam Petrick, Puma’s Global Marketing Director.
This is a sportswear collaboration with a modern and sophisticated look offered by the two labels. We thus find refined pieces such as T-shirts, polo shirts, sweatshirts, sports bras, pants, jackets, shorts and jumpsuits. As for accessories, bucket hats, caps, bags and sports bags are in the game. For the occasion, some classic Puma shoes have also been revisited, such as the Slipstream Lo, the Suede Crepe and even the news Sweden Mayu. A complete wardrobe on which is affixed the famous heart of AMI with, within it, the emblem of Puma. “I’m very proud of the way we mixed the logos, I think the result is very impactful“, comments Alexandre Matiussi, founder of AMI.
Romeo Beckham and Mia Regan, lovers for AMI and Puma
For the campaign, Romeo Beckham and his girlfriend Mia Regan were chosen to embody the values of this collaboration shot by photographer Eddie Wrey. An obvious choice because of the strong chemistry that binds the couple. In addition, the son of David and Victoria Beckham has been the face of the Puma brand since the end of 2021. To discover this positive and inspiring collection, go to AMI stores from March 16, then to Puma stores and on websites. internet of the two brands from March 19.