The important name of the luxury car market Rolls-Royce, It delivered 5,712 vehicles in 2024, reaching the third highest sales amount in its history.
The statement from the company on this subject is as follows: happened: “Rolls-Royce delivered 5,712 vehicles in 2024, reaching the third highest sales amount in its history. While the European Region achieved record sales, Specter became the most demanded model. Rolls-Royce Motor Cars has also announced an investment of more than £300 million to expand its manufacturing facility in Goodwood. The brand’s 2024 performance marks a historic year for Bespoke and the third-highest sales record in the company’s history, confirming the brand’s strategy to create value for its customers and deliver an unmatched customer experience with its most complex, personal and valuable handcrafted luxury products. “With the largest one-off investment made since the factory opened on 1 January 2003, Rolls-Royce is also preparing the production facility for the transition to a fully battery electric vehicle (BEV) future.”
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While around 300 people were employed at Goodwood in the early days, only one vehicle was produced per day. Although the Goodwood production facility has undergone significant changes internally over the last 20 years, the building remains largely the same, while the number of employees has increased 8-fold and the brand has begun producing up to 28 vehicles a day. More than 2,500 people are currently employed at the home of Rolls-Royce at Goodwood, including many highly skilled manufacturing and trades positions. Planning permission to extend the home of Rolls-Royce has been granted in 2024, while site preparation and landscaping work continues.
Throughout 2024, the Rolls-Royce Bespoke Collective, comprised of expert designers, engineers and craftsmen, has undertaken some of its most creative and technically challenging projects to date. The result is unique and impressive masterpieces, each reflecting the interests and personality of the customer. Bespoke value increased by an average of 10% per vehicle every year, reaching the highest level in the company’s history. Rolls-Royce Phantom Extended received the most extensive Bespoke orders throughout the year. In addition, the Bespoke potential was realized in Specter, making it the model with the second highest Bespoke content of 2024. “The Middle East was the largest Bespoke region in terms of average value per vehicle, followed by North America and Europe.”