Rituals is a beauty chain that has exploded in recent years and expanded drastically. They mainly sell skin care, but also hair care and room fragrances in the form of scented candles and diffusers.
The chain was founded in 2000 by Raymond Cloosterman in the Netherlands and now has stores all over Europe. In Sweden, the chain has almost 80 stores and in 2020 more than 625 stores in total.
Lyko, The Body Shop and Sephora – the beauty giants that are doing worst
Turnover close to one billion kroner
According to Market in ten years, the chain has gone from a turnover of SEK 34 million to almost a billion.
Ritual’s products are cruelty free and must be of natural origin with attractive properties. The scents on the products are inspired by different cultures and histories and the chain wants to create an inner balance and peace of mind with its products, they write on their website.
Customer dissatisfaction after Lyko’s queue chaos: “Suffered through the whole night”
Photo: Fredrik Sandberg/TTRitual’s warning to its customers
Now the popular chain has issued a warning to all its customers.
In an email, the chain says that they will soon start emailing newsletters about Mother’s Day to their customers.
Popular The Body Shop store goes bankrupt
“For those who cannot celebrate Mother’s Day”
They flag that you can now pause these mailings, if for some reason you cannot celebrate Mother’s Day and find it difficult to be reminded of it through newsletters from the chain.
Photo: Screenshot/Email from Rituals
“For those who cannot celebrate Mother’s Day. We know this time of year can be difficult for some. If you do not want to receive emails about Mother’s Day, you can opt out here,” the chain writes in a newsletter to its members.
The newsletter break will only be temporary and will apply to all Rituals newsletters related to Mother’s Day.
This contained Lyko’s goodie bag – causing queuing chaos and storm of criticism