It’s the beauty release everyone’s been waiting for and it’s finally here: Rhode, Hailey Bieber’s cosmetics brand is finally available. We tell you all about this novelty, which will make us adopt the glow we so deserved!
After several weeks of suspense on his social networks, Rhodesthe top cosmetics brand Hailey Bieber officially landed in the beautysphere. It was launched on June 15 at the same time as its first three skin care products, and it was on Instagram that the star chose to announce the arrival of her brand to her fans. After months of teasing on this same social network… Indeed, since the announcement of his project in December 2021, the top had not ceased to sow doubt on his Instagram account, in a series of mysterious shots. The latest? The one she posted last April, entirely cleansed, around a frozen donut. Which gave birth to a whole new beauty movement, the “glazed skin“of which she is the initiator, for her appearance”glowing“, like a donut! A way to adopt the full-look of the 25-year-old entrepreneur, already known and envied for her perfect skin and his flawless complexion. Find out.
What is the first collection of Rhode, Hailey Bieber’s skincare brand, made of?
Renowned for its glow unstoppable and flawless skin, Justin Bieber’s wife had to offer a range to adopt her signature look. To do this, the star has developed three productsas part of a skincare routine complete. In the program :
- a anti-wrinkle serum and ultra moisturizing, the “Peptide Glazing Fluid“;
- a lip balm,
- a moisturizer baptized Barrier Restore Cream. A fluid based on shea butter and squalane to protect the skin from external aggressions, treat redness and stay hydrated all day.
All this, at prices less than 30 euros each, to be found on its website, within the limits of available stocks. Victims of their success, some products are already sold out!
Hailey Bieber, the reigning skincare expert
Whether Hailey Bieber has been long overdue for the release of its first brand of cosmeticsand skin carethe star does not hesitate to share her love of careand “no makeup look” in tutorials on Tik Tok and Instagram. So much so that she is today the instigator of the movement “clean look”a beauty treatment which wants to be minimalist. Enough to propel her straight to the rank of the most influential personalities in the world of beautyin the same way as Rihanna, or Kylie Jenner, they also own their own label of cosmeticsand real references for beautystas of GenZ.