(Finance) – Revoluta financial super app with over 40 million customers, announced investments of approximately 450 million euros in strategic marketing and sales activitiesto be developed in Europe this year, with ambitions to reach 50 million customers globally by the end of 2024, and marking 40% year-on-year growth.
In Italywhere Revolut currently operates as a digital bank with over 1.5 million customers, the company is working to reach 2.5 million customers by the end of 2024. Planned investment for 2024 increased by 94% compared to 2023, with Italy being among the five markets in which the company invests the most.
The announcement comes on the occasion of the launch of its biggest advertising campaign ever. The “The Future of Banking” campaign combines TV, OOH, DOOH and social media and shows how Revolut is constantly evolving, becoming a “must have” for those who look forward, unlike those banks that have remained stagnant for many years, we read in a note.
“We are the second fastest growing bank on the market and we intend to continue to grow constantly – he states Ignacio ZunzuneguiHead of Growth Southern Europe at Revolut – We will win the hearts of more Italian consumers thanks to the excellent user experience and the innovative product we have created, a perfect candidate to become their main account.”
To do this, the company will launch local IBANs soonwhich will not only increase acceptance of Revolut across the country, but also enable additional services for customers.