(Tiper Stock Exchange) – revolutiona financial super app with over 30 million customers worldwide, has announced that will invest 10 million euros on the Italian market in 2023, doubling the 5 million invested in 2022, after having designated Italy as a key market for its growth strategy in the current year. One of the goals is to become the most downloaded banking app in Italy, after finishing in third place in the first five months of the year, according to a Data.ai ranking cited by the company.
To achieve this result, Italy was chosen as the first Southern European country to launch the new brand campaign of the company, live on various mass media (including TV).
“We are different from many traditional banks and that is why we think we are on the right way to become the primary account, and preferredof many Italians – he commented Ignacio ZunzuneguiHead of Growth Southern Europe at Revolut – To achieve this we have decided to double down on our efforts in the country.”
The growing commitment in the Italian market will include different types of marketing and business development activitiesis underlined in a note.