Volkswagen, which attracted attention with the electric pickup projects it launched in 2018, is approaching the possibilities for mass production.
Ford’s incredible success in the electric pickup market with the F-150 Lightning immediately turned the eyes to the potential in this segment. While the wait continues with the production planning of the Tesla front and Cybertruck constantly moving forward, other names such as Chevrolet are preparing to be on the streets in the next few years. The four-year wait for the electric pickup continues on the Volkswagen front, which has received the expected interest in the European market with its ID product range. In the process of Atlas Tanoak and Tarok concepts that were launched in 2018, although messages were given within the brand, no clear step has yet been taken. The CEO of the group, Herbert Diess, drew attention by making new statements that keep the possibilities still alive.
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Could be F-150 Lightning competitor for Volkswagen
Answering the questions of his followers on a digital platform, Diess also answered the questions on this subject. “Will a pickup be produced to rival the F-150 Lightning?” a follower asked. Diess to the question; “This is actually a very good idea. Of course, if it’s the American market.” he replied. Reminding that the brand is currently working on a more accessible model with a price of around 20 thousand euros, the successful manager created the feeling that the possible step to be taken on the pickup side, at least for now, will be far from Europe.
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Volkswagen’s Americas Product Development and Marketing Officer Hein Schafer is about the project in the past process; “The MEB platform, which forms the basis of our electric vehicles, has the potential to respond in terms of creating electric pickups. So much so that this vehicle may have dynamics that can go above the middle segment. After we develop new electric platforms for use in larger SUV models, I don’t think it would be too surprising if this reflects on larger pickups. Our research shows, step by step, that such a project is more possible with each passing day.” he declared. The long-awaited ID soon. In Volkswagen, which is preparing to introduce Buzz in mass production form, pickup possibilities still seem alive.