According to new research, in Turkey “refurbished phone” The subject continues to come to the fore. Behind this are the prices.
In Turkey refurbished phone first thing that comes to mind from names EasyCep sent out a press release today. In this press release, the results of a research conducted in Turkey were mentioned and the following were included: “Research conducted by the independent research organization Sia Insight on consumers’ mobile phone purchase preferences has revealed that consumers who learn about the advantages of a refurbished phone are increasingly inclined to make this choice. According to the research conducted by interviewing 1,000 people in 12 provinces in May, 31 percent of consumers who learned what a refurbished phone was said they could do their shopping in this direction. In December 2022, this rate was 17 percent. Nearly 60 percent of consumers who are considering buying a refurbished smartphone use it in order not to pay more money for nothing, half of them “do not see any difference between a brand new phone and a refurbished phone”, and 28 percent “in order to buy a better brand/model phone with the money they have”.
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Speaking on the subject, EasyCep Co-Founder and CEO Mehmet Akif Özdemir said, “We are pleased that the advantages of refurbished devices have been noticed in our country and that this new category, which we have positioned as the ‘smart choice’ since the first day, has come to the fore in consumer perception and appreciation. In addition to providing telephones to consumers with advantageous conditions, our main motivations are to prolong the service life of electronic devices, to prevent carbon emissions from new device production, and to contribute to our country’s economy by reducing the import rate. He made a statement and additionally said: “However, the rate of purchasing refurbished phones among consumers in our country is still around 1 percent. However, in developed markets such as Europe and North America, we see that one in five people prefer a refurbished phone. In our country, regardless of the economic situation, we believe that this rate will increase with the increase of consumer awareness.”
For those who do not know yet, renewal centers licensed by the Ministry of Commerce It has been serving in a specially defined legal infrastructure since 2020. In contrast to brand new mobile phones where the installments are limited to 3 months, refurbished mobile phones are entitled to 12 months installments, 12 months warranty and two weeks return for the cash price. Refurbished phone prices are up to thirty percent cheaper than brand new phones. Only original and licensed spare parts are used in the phones, which are refurbished in licensed centers by expert teams, and the devices are subjected to extensive tests.