The world’s fastest growing smartphone brand Realme, Global smartphone shipments officially exceed 200 million units announced.
In the statement made by the company, which has been in Turkey for a long time, the following was stated: “Since reaching 100 million sales in 2021, the company has continued to move forward despite all the difficulties, becoming the fifth fastest brand to reach 200 million shipments and officially joining the elite “200 Million Club” in the international arena. In an increasingly competitive market, Realme has moved forward with determination, creating “miracles against the wind” time and time again. Since its emergence in 2018 in a highly saturated global market with over 701 smartphone brands and a stable hierarchy of leading brands, Realme had been struggling to explore the global market but is now steadily established. Dedicated to providing superior experiences to young people around the world, the company has ranked among the top ten global sellers five years in a row and has become a market leader.
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Advancing with product innovation and deep consumer understanding, the company has consistently created sales legends. It took just 37 months to amass 100 million users globally, become widely recognized, and move on to the next phase of growth. In 2022, the company introduced its “Simply Better” strategy, focusing on superior resources to deliver pioneering product experiences. Developing its product range, Realme focused on the “GT and Number” series.
In 2023, the brand launched the “Simply Better” strategy, which guarantees advanced technology in every generation of global products, taking Realme to the top of the industry. This strategy, based on design, performance and experience, aims to offer users the opportunity to experience these with advanced technology. Additionally, Realme continues to invest in R&D by establishing the Realme Global Advanced Technology Institute to focus on breakthrough technologies in four key areas: display, photography, gaming and charging.”