Real Estate: Italy Leader in Europe in Growth 2024-2025

Residential sales down 97 in 2023

(Telestock) – European real estate speaks Italian again, in a climate of growing optimism. Our country, in fact, it will be the leader of the EU area in market growth in the two-year period 2024-2025with a real estate turnover that will increase by 3.4 percent by the end of this year and 5.7 percent next year. These are some of the data that emerge from the “European Outlook 2025” presented today by Scenari Immobiliari on the occasion of the 32nd Forecasting Forum held in Rapallo.


The most difficult period for European and Italian real estate should be nearing its end,” said Mario Breglia, president of Scenari Immobiliariillustrating the study at the opening of the Forum. “The outlook is positive, starting with the residential sector where demand is strong and the drop in interest rates will drive sales. Demand for offices is stable, especially new ones, and interest in the hospitality sector continues. Logistics is still positive, while the crisis in the commercial sector remains, even if it is easing”.

On the residential sales front, 720 thousand are expected in 2024, while for 2025 around 760 thousand exchanges are expected: an increase of 36 percent compared to 2020. Over ninety percent of sales concern old houses and this pushes prices upwards for new homes or in any case of better quality, which do not require redevelopment work.

Right on the selling prices, growth of 3.1 percent is expected at the national level, but in the large cities the variations will be more significant, with Milan leading the ranking of the top 10 cities with a +6.9 percent, ahead of Venice with a +6.5 percent and Rome with a +6 percent. Followed by Bergamo (+5.2 percent), Bologna (+5.1 percent) and Naples (+5 percent).

On the front of the different sectors, the positive streak of second homes for tourist use continues, driven both by the demand for investments in short-term rentals and by requests from those who transform their holiday home into a primary residence. The hotel market is also on the rise, with an increasingly significant presence of international chains and investments in urban five-star hotels and resorts in the south.

The recovery of the tertiary sector is also good, with a 3.7 percent increase in turnover in 2025. The demand for quality A spaces and environmental sustainability is growing. New complexes are chosen that are also designed to improve the working conditions of employees. Milan is still in the lead, but there is increasing attention for investments in the capital.

The growth of the logistics sector is still important,especially in the center-south. Investors are active, even if yields are falling.

Commercial sector continues to declineespecially in suburban retail, while large-scale retail trade remains stable overall.

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