There is more choice than just a black, green or yellow umbrella, explains Valkhoff. “It is now so much wider than a piece of cloth to protect you from the rain.” In the umbrella world, design has also started to play an increasingly important role. To illustrate this, he shows a new model, the all square. As the name suggests, everything about the umbrella is square: from the handle and the stick to the ribs and the canvas. “The eye also wants something.”`