As of today, new rules apply in the Swedish grocery stores. In the hope of being able to lower prices in the long term, the food giants for all customers: “Shop for at least SEK 50 – otherwise we have the right to deny your purchase”.
Food prices have, to say the least, been rewritten lately.
In a protest against the rising prices of food, a national boycott was carried out during week 12, where many Swedes chose not to shop from food giants such as ICA, Coop, City Gross, Hemköp and Lidl.
It all started with a Tiktok video published by Annika Morina. After that, the initiative took off considerably:
– I hope this creates a debate and that food prices are lowered. That the food chains realize that people have had enough. We go on our knees and eating food is a right – no luxury, Annika Morina said to Today’s News.
Read more: Customers’ answers to the boycott week 12: “Too expensive”
Customer requirements: Shop for at least SEK 50
And now, just two weeks later, the food giants contrasted with a decision that has a direct impact on customers.
As of today, April 1, all customers need to fill their baskets with goods at a value of at least SEK 50 – otherwise you risk being denied when you arrive at the checkout.
This is how new rules are in grocery stores:
Read more: Rage against ICA: “Extra prices on rubbish”
“Desperate Times Calls for Desperate Measures”
The goal is for the initiative to lead to reduced food prices in the long term, although it can make the visits more expensive for customers in a first stage. It explains Peder von SchnitzelbaumDirector General of the Food Giants National Association MIK (Food Prize in Kris) and former Food & Mood Manager for the Beck films for News24:
– All customers want the food giants to lower their prices, but then the stores must be able to guarantee certain revenue as well. “Desperate Times Calls for Desperate Measures”, simply.
MIK wants to protect the smaller shops around the country, where the customer pattern looks different from the supermarkets.
– It has become a pattern in especially smaller stores that customers pass by on their way and trade a package of milk, but never again. Now you hope for bigger cash flow and well -stocked baskets!
Read more: Customers rush to Arla – after waiting for months
Use the app “Now we save the food giants”
In order for it to be as smooth as possible to keep track of the value in its shopping cart today, the app is launching the app “Now we save the food giants – together against SEK 50”.
In it you can photograph each item before you put it in the basket, get a continuous update on your shopping cart balance – and take part in quirky dinner tips signed Peder von Schnitzelbaum himself.
Read more: It happens in the IKEA kitchen-which customers never see