A lot of things are going well, as can be concluded from the research by Hendrik Beerda Brand Consultancy developed by Utrecht University, among others. For example, Utrecht has risen one spot compared to last year, the province has the best reputation for a day of shopping and the municipality of Utrechtse Heuvelrug is the third most attractive holiday municipality in the country. “So there is also enough going well”, emphasizes Wouters.
Province of Utrecht not popular with domestic holidaymakers: ‘Unknown makes unloved’
