Promoting Tillsonburg on World Stage

Tillsonburg’s Development Commissioner will be Promoting the Town in Germany Next Month.

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Cephas Panschow Will Take the Town of Tillsonburg at the Hannover Messe 2025.

TAKING Place in Hannover, Germany, The World’s Leading Industrial Trade Fair is Scheduled Between March 31 and April 4.

“Now is the time when we need to increeze our efforts, Particularly when we are targeting significant income generation over the next few years,” Says a report to Town Council.

The show included More than 4,000 Companies in the Manufacturing, Mechanical Engineering, Electrical Engineering and Digital Industries as the Energy Sector. TILLSONBURG’s participation Will Come via The Southwestern Ontario Marketing Alliance (SOMA).

“Soma and their Partners retain a lead generation consultant who sets up pre-booked meetings with companies waiting the trade show,” The report Says. “The Consultant Typically Schedules Up 30 to 50 Meetings During the Trade Show (Up to 10 Meetings per Day), which are then waiting by participating Members.”

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Panschow Said the Goal of the Trip WOULD BE TO CREATE LEADS THAT Result in the Sale of Industrial Land Within The Town. He confirmed that tillsonburg may well be attractive to companies with a volkswagen electric vehicle Battery Plantry to St. Thomas in 2027.

“There are efforts being made to market this are for some of vw’s suppliers,” he told coucil.

“I think this is a timely event for Our Economic Developer to wait,” Said Councillor Chris Parker. “With the shift in the climate right now, the potential for tariffs, diversification is key. Any lead is a positive lead and Moving Forward Hopefully, It Brings Some more investments. ”

Panschow Said the Trip Would Very Likely Be His Only One in 2025.

Council Revised the 2025 Economic Development and Marketing Budget As follows:

  • Reinstatement of $ 4,950 in Meeting Expensures for Travel and Related Costs;
  • Reinstatement of Offsetting Revenue of $ 3,500 (Draft Budget WAS $ 2,500), reflecting A HIGHER NUMBER OF PER DIEM LOVES (7 days)
  • Reduction of $ 1,450 in Membership Expensures Reflecting The Actual 2025 Soma Membership Fees

The net budget impact of the update was $ 0.

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