(Finance) – Prometeon Tire Group – leader in the development, production and marketing of tires for the Industrial, Agro and OTR sectors – today presented its first tires of the Series 02 under the Prometeon brand intended for the main European markets and Turkey. The launch in Türkiye marks the debut of the Prometeon brand as a brand produced on the European and Turkish markets, continuing the expansion begun with the production and distribution of the 02 Series tires in Egypt, destined for the African and Middle Eastern markets. The transition to the new product brand will also be gradual in Europe and Turkey, with the availability of the new R02 line, developed for regional applications, starting from October.
The launch was celebrated with a major event, which saw the participation of over 400 guests, including customers and journalists from all over Europe. Participants had the opportunity to visit it establishment Of Izmitexplore the wonders of historic Istanbul and live a unique experience at the Istanbul Park Circuit, testing trucks equipped with Prometeon tires both on track and off-road. Driving, professional drivers with whom Prometeon collaborates in sports competitions, including Martin Macíkwinner of the Dakar 2024, Claudio Bellinawhich took part in the 2024 Dakar racing with Prometeon tyres, and Bia Figueiredowhich competes in Copa Truck, the most important truck racing championship in Brazil, of which Prometeon is the official tire supplier.
Roberto RighiCEO of Prometeon Tire Group: “The launch of the Prometeon-branded 02 Series marks the beginning of a new phase in the history of our company, and this event represents a fundamental milestone in the launch path of our brand. The next few years will see the Group engaged in important investments, on the industrial and commercial front, with a very clear objective: that of offering our customers products and services that are increasingly effective in meeting their needs, in a logic of true “business partnership” based on mutual trust and respect.”