(Finance) – The Privacy Guarantor has fined E.on Energia for more than 890 thousand euros For illegal processing of personal data for the purpose of telemarketing. This is what is learned from the Authority’s newsletter who explained that the procedure started following the complaints of two people who complained about receiving numerous unwanted calls and failure to find the requests for exercising the rights sanctioned by the regulation.
“During the investigation, the Guarantor noted, in one case, that the consents issued during the activation of the light and gas supplies, had been transcribed incorrectly by an employee of the company. Error that highlighted a double criticality in the mechanisms of protection of customer data. On the one hand, E.ON has not introduced suitable measures to verify and ensure the correspondence between the consents rendered by the interested parties and the information recorded on the company systems, and is thus incurred in the creation of telemarketing activities without a right legal base. On the other, it has failed to the obligations of training And supervision of the subjects in charge of telemarketing activities, “explained the guarantor.
“As for the second complaintThe guarantor instead ascertained that the telemarketing activity was carried out through the use of personal data collected with the help of a form Posted on Facebook As part of a so -called Digital campaign, although the interested party in question had never activated a social account. Also in this case, the guarantor found that the company did not carry out checks on the legitimate origin of the data used for commercial purposes, nor on the identity of the subjects who issued the data. Always a material error, according to the company, had then determined the failure to find the request for exercising the rights of the interested party, “he added.
In addition to the pecuniary sanction of 892,738 euros, the authority ordered E.on SpA to implement measures adequate In order for the processing of the personal data of the interested parties in compliance with the privacy legislation along the entire supply chain.
“The fine inflicted by the Privacy Guarantor A E.on Energia is yet another demonstration of the Far West who reigns in Italy on the telemarketing front,” he said Soloscommenting on the 890 thousand euro sanction for illegal processing of users’ personal data.
“The many improvement initiatives proposed on the topic and introduction of the opposition register did not produce the desired results, and on the subject of commercial calls, citizens continue to be at the mercy of operators and call centers – says the president Gabriele Mellluster – The new fine of the guarantor is yet another proof of the need for a register of authorizations where only those who want to be asked by telephone for commercial proposals are registered. In other words, a radical reform of the system that brings from the current opt-out to the most effective opt-in, following the example of other European countries, so that only those who provide express authorization can receive commercial calls, and without this consent Call Center consent And operators can no longer call or disturb citizens “