Printemps continues to renew itself and has just unveiled its brand new clothing brand, Saison 1865. On the program: rather stylish collections for men and women.
“You will find in Spring what you find elsewhere. But you won’t find elsewhere what you find at Printemps“. It is with these words that the founder of the department store, Jules Jaluzot, defined his establishment founded in 1865. As a nod to the year of birth of the place as much as to its name, the brand new brand of Spring is called 1865 season. The concept: to offer customers online and in all Printemps stores in France a selection of essentials and creations edgy. Vinyl trench coats, quilted skirts, faux fur handbags, satin jackets… Essentials that are easy to adopt. With, for the first collection available since September 9, 63 women’s and 41 men’s pieces, Saison 1865 covers all fall-winter 2022-2023 trends. And this, at all prices since it takes 25 euros for a card holder, 35 for a T-shirt, 279 for a down jacket and 550 for a jacket.
An eco-friendly collection
The other obsession of Printemps is to be at the origin ofmore responsible fashion. A shift initiated in 2021 with the creation of the label “United towards the beautiful leader” to honor the committed labels distributed by the establishment. The department store on boulevard Haussmann also devotes the 1,000 square meters from its top floor to second hand for almost a year. It is therefore logical that the sustainability is part of the DNA of Saison 1865. Wood fibre, recycled polyester and wool, Gots certified cotton, European manufacturing… Most of the brand’s pieces are eco-friendly. And 1% of the profit from Season 1865 sales is donated to an association for theyouth empowerment. Or how to combine the useful with the irresistible.