Monday announced Princess Madeleine On Instagram that she will launch skincare brand. Now she has been notified.
In the post, the princess wrote that she will start a new business with the brand Minlen, but the post was not advertised, which can violate the law.
When companies publish posts about products in social media, it is considered advertising and covered by the Marketing Act, according to The Consumer Agency.
Karin Crafoordwho is a lawyer, believes that it is an assessment issue.
– It is not possible to ignore that it is a collaboration that is in any way launched on social media and in an account with many followers, which will probably perceive it as some form of marketing, says Crafoord in an interview to TV4.
Margareta Thorngrenwho is Head of Information at Hovet, in an email to TV4 means that the purpose of the post was not to market the products.
“Princess Madeleine will use other social media channels regarding her business operations and of course follow law and order. The purpose of the post on Monday was to inform about an upcoming new business, not to make marketing. If it has been perceived, it will not be repeated,” the email says.