Princess Madeleine is now being criticized for her collaboration with the Swiss beauty brand Weleda, which has been accused of both racism and vaccine resistance.
It was on Monday that Princess Madeleine announced that she is launching a new beauty brand, in collaboration with the beauty giant Weleda. Princess Madeleine wrote that the beauty brand – named Minlen – will be launched at the end of the summer, and as it is all a private initiative she will use the name Madeleine Bernadotte when she works with the mines.
In the comments section, Princess Madeleine was immediately met by congratulations from both followers but also known profiles such as the party fixer Micael Bindefeldthe Norwegian Princess Märtha Louise And the TV profile Mia Parnevik.
But not everyone was completely sold over Princess Madeleine’s collaboration. The critical voices raised in the comments section meant that it was “tentaid” and questioned that she shared it into her official Instagram account, where she has her princess title.
One person writes: “This is a private initiative” but it is published on an account called “Princess_madelaine_of_Sweden”. How’s it going together? The whole arrangement feels tone. There are more skincare brands than there are consumers, so why is one needed? Or is the purpose perhaps the old ordinary, someone who is already rich wants to be richer. There is war in Europe. Food prices in Sweden have risen. Let it go to history that Sweden’s princess then stood on her balcony, looked out over the people and said: Let them have skin cream “.
“Nicked woman but there must be more hearty things to recommend than yet another of all these countless skincare products,” read another reaction.
Blog Surveillance: Princess Madeleine’s post lacks advertising marking
Camilla Gervide, Who runs blog surveillance, also noticed that Princess Madeleine’s post lacked advertising marking.
But that was not the only thing that Princess Madeleine received criticism for. Several of the blog monitoring readers have responded to her having chosen to collaborate with Weleda.
“Weleda is still owned by the anthroposophists, and their propaganda against vaccines and total refusal to handle their racist past makes them an incredibly inappropriate partner for the royal house, even though Madde tries to create an artificial distance. She may well get a regular job if she is boring, but this collaboration is really a bottom button.”
Weleda has been accused of racism and vaccine resistance
The chemist Michelle Wong is profile on Youtube. In a longer thread on X, she has criticized the Weleda brand for their history of the founder’s racism and the company’s attitude to vaccine.
“I do not use Weleda because they are vaccine opponents, racists and engage in pseudoscience,” she wrote, sharing a series of texts with explanations and source references.
British BBC wrote in 2014 about Weleda’s founder Rudolf Steiner And his schools. BBC Then wrote about how Steiner thought that blacks differed from white people when “they lived instinctively” while whites lived “an intellectual life”. Steiner also believed that every “race had a geographical place where they should live – and that black people in Europe were” unpleasant “.
Michelle Wong reasoned on X that certainly Steinar had founded the company for another time – in 1921 – but that Weleda could have distance themselves from his previous statements. Instead, Weleda wrote on their website in 2020 that they are faithful Steiner’s principles.