The cousin giant Coca-Cola plans to raise the price of its drinks. It is not appreciated by Swedish food giant ICA. Therefore, some stores have drawn into the range and customers meet instead of other soda.
-Coca-Cola has announced a price increase on its products that ICA does not have consensus and that is why we have stopped part of the range, which we have then removed, says store manager Thomas Sannelius to P4 Jönköping.
Have you noticed that the popular soft drinks on the ICA shelves are lately? This may be due to the grocery giant and soft drinks coca-coca in a conflict with each other. It’s about Coca-Cola notifying a price increase on its products that ICA does not accept, reports P4 Jönköping.
Thomas Sannelius, who is the store manager at an ICA store in Bankeryd, tells the radio that they have now chosen to buy other soft drinks instead.
– It may be difficult to remove them, but limiting the range is a good start to put pressure on their policy to raise prices, he says, but does not seem significantly worried that customers will not get their soft drink still.
– There are competing brands that we sell well that we can put on the shelves.
“Has an ongoing dialaog”
ICA’s press department writes in an email to TV4 News that they do not comment on ongoing negotiations but that there is currently a dialogue with Coca-Cola.
“We have an ongoing dialogue with the supplier in question and have currently chosen to have a smaller range of their products in our central range as we have not reached consensus in the price negotiations. Out of respect for our business relationship, we do not go into further details. Since the ICA traders own and run their own stores, they also have the opportunity to make their purchases directly from suppliers and the supply can therefore vary from store to store, ”writes Jenny Gerdes, press officer at ICA.
TV4 News is looking for Sweden’s other major players in the grocery trade, including Axfood, who write in an email that “When it comes to possible supplier dialogues, we usually do not comment on them.”