– We are well on our way to recovery in the hospitality industry. Midsummer was really warm and nice, then the travel started and we look forward with great confidence to the results of the coming summer months and to be able to sum up July and August as well, says Mia Landin, CEO of Visit Värmland.
She believes that the weather has a big impact on the summer guests.
– But we also believe that new booking patterns and the world situation have caused people to wait to book and visit Värmland.
According to still preliminary figures, campsites account for 50 percent of all overnight stays in Värmland during June.
Stockholm had the largest increase in visitors in June, 136.1 percent, followed by Västra Götaland with 84 percent and Uppsala with 81.4 percent.