Although the new Porsche logo carries minor revisions, it has distinctive messages for its enthusiasts.
In recent years, Porsche has joined the automakers who have followed the process of renewing their identities in parallel with electrification. Along with the revised logos with relatively simplified touches, we are witnessing that some manufacturers’ preferences on the car have also been used in writing. Celebrating its 75th birthday as of 2023, the German brand is officially included in the trend today. The Porsche logo, which has been modernized with minor revisions, gains a more meaningful dynamic in itself. In parallel with this, we will be looking closely at the major milestones of the Stuttgart-based manufacturer, which is one of the brands shaping the automobile world.
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The new Porsche logo is simplified with small touches
Before we take a look at the headlines of Porsche’s 75-year-old adventure, let’s take a brief look at the revisions to the new logo that was announced today. At this point, the first difference that made itself felt was that the animated layer on the background of the logo was now replaced by a clearer and flatter structure. When we go one step higher, the more aggressive rearing of the “Horse”, which is also the symbol of Stuttgart, provides us with a stronger brand image. Finally, the “Stuttgart” inscription on the symbol, which was revised in 2014, is also more prominently brought back with the new revision. Let’s not forget that the new Panamera is preparing to be the first model to use the updated logo.
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Porsches without logo
Porsche, which is one of the first brands that comes to mind when it comes to sports cars, especially the 911, has left behind serious difficulties in the establishment stages, like many other brands. The contribution of Ferdinand Porsche, who was known to be close to Adolf Hitler during the Second World War, to the production process of Volkswagen Beetle is known by the whole world. In the post-war period, we see that Ferry took over the work of producing cars while Ferdinand Porsche was imprisoned for a while. Parallel to this, Ferry turned the route to Austria and brings to life the Type 64, many parts of which are common with the Beetle. This means the unofficial appearance of the first real Porsche car in history.
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While only one of the three Type 64s produced literally came out of that hell, we can see the Porsche lettering on a car for the first time. The roots of the logo, which stands before us in its updated form, date back to 1951. The integration of the brand logo, which we saw only in fonts on the first models of the brand, to automobiles officially started in 1952. The logo, which was chosen as the winner after the design competition, the award of which was determined as 1,000 German Marks at that time, symbolizes power for the brand today, while at the same time it is among the most important proofs of the commitment to its roots.