The popular beer Guinness is about to run out in the UK, and a large part of the explanation behind the shortage is believed to be an increased trend on social media. Many believe that an explanation for the lack, among other things, depends on a post on Instagram as Kim Kardashian laid out.
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Deliveries are halved
Those who produce Guinness have been unable to meet the increased demand, and pubs and bars across the UK are now reporting a greatly reduced supply. In Liverpool, the popular pub The Liffey has not had a Guinness since Wednesday.
Now it has gone so far that Guinness owner Diageo has been forced to limit how many beer kegs bars can buy.
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The shortage is also noticeable in Sweden
The lack of Guinness is also noticeable in Sweden, but so far the situation is not acute. Ulf Sjödinassortment manager at Systembolaget, confirms that they have seen a certain increase in demand.
– We notice a shortage. Unfortunately, I’m not well aware of why, but the shortage is unexpected because Guinness is such a big product internationally, says Ulf in an interview in Gothenburg Post.
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Some believe that the increased demand for Guinness may be due to influencers such as Kim Kardashian contributing to the phenomenon now known as “Guinnfluencers”.
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