One of the world’s largest tire manufacturers Pirelli, Announced the introduction of three new “P Zeros” as part of the “Goodwood Festival of Speed”.
About these new high-performance tires, the company shared: “Goodwood, Pirelli launched three new tires at the Goodwood Festival of Speed, of which it is the sole tire partner. These tires, the newest members of the P Zero family, continue the brand’s continuous development journey. Synonymous with performance and safety since 1986, P Zero is the leader in this field, with more than 1300 homologations from the world’s leading automakers. The product family continues its evolution by focusing on sustainability and efficiency in line with the demands of both manufacturers and consumers. All three new products were developed following Pirelli’s ‘Green Safety Design’ approach. In this development process, all innovative methods and materials are used, including virtualization technology from Pirelli’s motorsport experience. In this way, the inevitable concessions that are a natural consequence of all conflicting demands when it comes to tire design can be overcome. The last part of the story is a new addition to the P Zero tire family, with a heavy focus on technology and sustainability. Pirelli P Zero E It starts with the tire. Total tire life analysis conducted by Pirelli and verified by Bureau Veritas2 A 24% reduction in emissions compared to the previous generation Pirelli tire was revealed. These results have never been seen before in the UHP (ultra high performance) tire market. The new RunForward technology used by Pirelli in the P Zero E tire also allows the tire to continue on the road for approximately 40 kilometers at a maximum speed of 80 km/h, even if it is punctured.
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New introduced during the Goodwood Festival of Speed Pirelli P Zero R It stands out as a tire designed for the most powerful supercars and adapted for daily use. This new product fully benefits from the close collaboration between Pirelli and the world’s leading prestige car manufacturers. The Italian company supplies these manufacturers with specially developed tires for each different model, with features compatible with current market requirements. Pirelli engineers have worked to give the P Zero R tire progressively improved behavior and superior performance, as well as ride control on both wet and dry roads, better rolling resistance, less road noise and greater stability during sporty driving.
Pirelli P Zero Trofeo RS On the other hand, it represents the best in class when it comes to track performance. Homologated for on-road use and originally intended as original equipment for hypercars, special versions of this ‘semi-slick’ tire are being developed for each car. Representing another step forward when it comes to track performance, the P Zero Trofeo RS performs more consistently in the wet and provides greater safety than the previous generation.
Expanding with three new tires, the Pirelli P Zero family strengthens its traditional ties with the best prestige cars on the market, thanks to high performance and customization that meets the needs of both manufacturers and end users. The P Zero brand, born in 1986, first became the original equipment of Group B Lancia Delta S4 competing in world rallies, and the following year, the Ferrari F40, the world’s first hypercar. These three new products now join a large family that can meet all the different needs of the world’s sportiest cars, every season. The brand name describes the P Zero road tires as well as the high-performance tires used in Formula 1, World Rally Championship and GT racing.
The Goodwood Festival of Speed, where three new tires were introduced at the Pirelli booth, provided an environment that truly reflects Pirelli’s pioneering spirit. More than 150 years of continuous development; High-tech products are expressed through a passion for motorsport, a commitment to art and culture, and a focus on sustainability. Pirelli’s work in the field of motorcycle and bicycle tires was exhibited at the booth with a Ducati Superleggera and a Trek Madone Racing replica road bike, while the world of Pirelli Design was represented by unique products arising from close collaboration with prestigious vehicle manufacturers.”