Groenendijk does not expect the tide to turn any time soon. “I’m seriously gloomy about that,” she says. “Because the drug reimbursement system is being overhauled. This means that people will soon have to pay extra if they want their trusted medicine. Well, I can already see the mood looming. Firstly for those patients, because they feel it in their wallets. And we do. may transmit that dark message to them again.”