Peugeot 408: first photo! What we already know about the SUV

Peugeot 408 first photo What we already know about the

PEUGEOT 408. The Peugeot 408 will be the brand’s next model to be presented. Peugeot confirmed the information on Tuesday. This new vehicle, which should offer a plug-in hybrid version, should take the form of a coupe SUV. Here are the first information.

[Mis à jour le 31 mai 2022 à 17h54] Here is the Peugeot 408! A new Peugeot model will soon join the range of the Lion brand. After having unveiled the new 308 in recent months in the wake of the successful launch of the new 208 city car, the Lion brand announces the arrival of a new Peugeot 408, which completes a range already full of city cars and sedans from the 208 to the 508 (the 108 being on the verge of extinction), not to mention the 2008, 3008 and 5008 SUVs.

The Peugeot 408 is not really a new name for Peugeot. But if the 408 already existed to designate a three-box sedan intended in particular for the Chinese market, the latter was not sold on the French market. It will in fact still not be since Peugeot will replace it with a 100% new model, a Peugeot 408 with a very different design and sold on more markets, particularly in Europe. First info and photos, release date, indiscretions… Here is what we already know about this new Peugeot 408.

What is the first info on the Peugeot 408?

Many rumors evoked the imminent arrival of a new vehicle within the Peugeot range. Some of these indiscretions evoked a crossover between sedan and SUV while others leaned towards a mixture between SUV and coupe, an impression confirmed by stolen photos of models in disguise and shot in full test. On Tuesday May 31, 2022, Peugeot put a temporary end to these rumors by confirming the arrival of a new model, without completely lifting the veil on its design. “Unexpected, it is a Peugeot of a new species: it combines in an original way the characteristic codes of SUVs with a dynamic silhouette of Fastback”, explains the brand, confirming the track of a coupe SUV. Here’s what to remember from this first announcement:

  • Peugeot will therefore launch with the Peugeot 408 a coupé SUV, responding to Renault, which launched the Renault Arkana in 2020 on the French market.
  • The Peugeot 408 will be launched in many markets since it is presented as “a global car” by the Lion brand.
  • Its design should bring freshness to the heart of the Peugeot range, the brand also evokes “new experiences”, an “unprecedented look” and a vehicle intended for those “for whom the automobile is a pleasure”.

Do we already have photos of the Peugeot 408?

In addition to several photos of models in recent tests, we have a first official photo of this Peugeot 408, the Lion brand having accompanied its press release of May 31, 2022 with a teasing photo.

Peugeot 408
© Peugeot

When will the new Peugeot 408 be released? Release date

Peugeot has already given a date, that of the future official presentation of the Peugeot 408. “The new Peugeot 408 will be unveiled towards the end of June 2022”, specifies the French brand. With such a date, we can expect the first tests for the press before the end of the year for a commercial launch at the beginning of 2023.

At what price will the new Peugeot 408 be sold?

The Peugeot 408 should be based on the EMP2 technical platform already used by the Peugeot 308 and its German cousin the Opel Astra. The engine offer should also be close to the compact sedan of the Lion brand with probably the rechargeable hybrid also available within the range. The price is still unknown but Peugeot should model its launch price on those of its main rival in France, the Renault Arkana. This one is currently sold from 31,300 euros.

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