Peak Games stolen advertisement published in 2019 resulted in a 10.5 million TL stolen advertisement penalty for Medina Turgul DDB.
Peak Games announced on Twitter that it had won the lawsuit it filed against Medina Turgul DDB. The Peak Games stolen ad, published in 2019, was talked about a lot in those days. The film, prepared by Medina Turgul DDB, turned out to be stolen after its first broadcast in front of the press, and Peak Games received a great reaction.
Shortly after, Peak became TT on social media. Everyone was starting to talk about him. But it wasn’t the success of the ad campaign, it was that it was stolen. The promotional film, prepared by the advertising agency DDB (Medina Tugrul), was almost exactly the same as Audi’s advertisement called “Audi Safety Code”. Even the music used at the bottom…
Peak Games stolen ad resulted in 11 million TL compensation
On February 18, 2019, a commercial of the game company Peak began to be broadcast on 41 television channels at the same time. It was claimed that the commercial film, which was the most talked about agenda of Turkey and social media, was stolen. While it was revealed that the commercial film was copied in AUDI’s advertisement abroad, Peak immediately stopped the campaign and announced that it had sued Medina Turgul DDB, the famous advertising company that prepared the advertisement.
19. Istanbul Commercial Court of First Instance ruled that the commercial film prepared by Medina Turgul DDB for Peak Games was stolen. The court decided to pay a total of 10.5 million TL, 100 thousand TL of which is non-pecuniary, to the plaintiff Peak company.
Peak Games announced the result of the lawsuit on their social media accounts. In the announcement, “The lawsuit we filed regarding the commercial that we published with great excitement three years ago, but which we later learned was stolen, has been concluded. The court approved that the advertisement film was not original, we won the case against the agency. We are very happy that the decision emphasized the importance of originality as well as the certification of our rightness.