Patrick Bruel decides to add a new string to his bow by launching into the cosmetics industry with “L’Olivier de Léos”. Explanations.
Some stars devote themselves fully to their profession, while others explore new horizons. After Brad Pitt, it’s singer Patrick Bruel’s turn to go into cosmetics. In 2007, the interpreter of “Casser la voix” bought an estate in L’isle-sur-la-Sorgue. From the olive trees on the plateau, he develops an olive oil (multi-rewarded since its launch in 2017), now used in his skincare brand. We tell you all about The Olive Tree of Leos.
Patrick Bruel’s cosmetic line
The ambition of L’Olivier de Léos? Revealing the often overlooked skin benefits of the olive tree. “I knew that olive oil was widely used in cosmetics for its nourishing properties, and that it was also one of the first beauty products in antiquity “explains Patrick Bruel, before adding”what excites me is that olive leaves are also great ingredient for skin since they are very rich in antioxidant polyphenols. People know pomegranate, grape, but not olive leaves.”.
Olive oil-based beauty products
To develop his products, the artist surrounded himself with industry specialists such as Solène Gayet, a former employee of Dior and L’Occitane. Combining olive leaves and olive oil from the Domaine de Léos, whose owner is Patrick Bruel, the brand offers many care products ranging from perfumed soap, serum to dry oil for the body, in passing through scrubs and mists. All with natural formulations over 95%, vegan, 100% made in Provence and recyclable glass packaging. Just that !