Passing through Paris for the launch of her new collection of lipsticks, Selena Gomez tells us about the values of her Rare brand, within a unique beauty event.
World star of the song, and now business manager of a beauty brand that is a hit on social networks: Selena Gomez has more than one trick up its sleeve. And she showed it to us once again, with the launch of her new line of lipsticks and lip liners “Kind Words“. Indeed, passing through Paris to inaugurate this ultimate make-up outing, the star of Disney Chanel hosted a conference in his honor on July 8. A beauty time very publicized in which we had the chance to participate, among the influencers and TV stars who were invited. The opportunity for us to finally meet the one who marked our childhood from the top of our screens, and to discover the values of her label. Rare Beauty. For this, it is on the Coffee of Man near the Place du Trocadéro that the beauty has set her sights on: perfect decor, a relaxed lounge atmosphere, and a terrace with a view of the Eiffel Tower… The interpreter of come and get it left nothing to chance to create a warm space, even before his arrival. A dynamic, which seems more than ever to be part of the daily motivations of the beautiful…
“I want people to feel good when using Rare Beauty products”
This atmosphere, Selena Gomez wanted it, and she doesn’t hide it. Because under her air of superstar, and pop diva, the ex-girlfriend of Justin Bieber imposes for her obvious humility. His eyebrows impeccably brushed, its brown lipstickand his retro hairstyle perfectly rounded, it does not forget the notion of sharing which it has made the foundation of its brand. “What I wanted with Rare is that, like me, people feel good when they use my products.” she explained, before adding “When I was creating my brand, I sang a song called Rare. I felt so good at that moment, that I wanted it to be so for the brand that I was going to embody.
Rare Beauty and Sephora, an obvious collaboration
A choice which therefore explains the collaboration of the pretty brunette with Sephora, where all of its products are currently sold. “Sephora is a place where I could literally spend hours browsing, because I really feel good there. ” she continued, her voice still very composed since her entrance. A real godsend since earlier in the day, the star had gone to one of the chain’s shops, near Place de l’Opéra. way for her to honor the new lipstick which she claims to be her favorite products of the moment, with her face powder signature. A Parisian getaway, which she is delighted with more than anything, according to the crisp anecdotes that she was able to whisper to us: “Eating croissants, and watching pretty boys go by… That’s what I like to do when I’m in Paris” (laughs). An interview that allowed us to get a photo with her, so as not to forget the exceptional moment we had just spent.