Oppo has formed a two-year partnership covering tournaments including the UEFA Champions League, Super Cup, Futsal Champions League Finals and Youth League Finals.
OPPO announced today that it will cooperate with UEFA in many tournaments covering the next two seasons. Tournaments include UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA Youth League Finals.
Oppo announces two-year cooperation with UEFA
The smartphone giant will be the first Chinese brand to partner with UEFA’s leading football tournament, the Champions League. In this context, OPPO will work closely with UEFA to highlight memorable moments on and off the pitch and help fans witness the inspiring moments of the 2022-23 and 2023-24 tournaments.
The UEFA Champions League’s ‘The Best of The Best’ slogan is in harmony with OPPO’s ‘Inspiration Ahead’ motto, which underlines OPPO’s determination to achieve excellence.
William Liu, Head of Global Marketing at OPPO, said: “We are excited to work with UEFA to inspire football fans during UEFA tournaments. At OPPO, we believe in the power of innovations to help us overcome life’s challenges. With UEFA’s willingness to tackle the challenges, we also believe in it. , this synergy turns into a perfect business partnership.”
UEFA Marketing Director Guy-Laurent Epstein said: “We are delighted to see OPPO in the UEFA Champions League, the world’s largest football club tournament, and among UEFA sponsors. Together with OPPO, the global leader in mobile technologies, it helps football fans around the world communicate with each other and “We aim to strengthen our efforts to inspire them.”
As part of the partnership, OPPO will gain high visibility by appearing in the backgrounds of broadcasts and stadiums, including extensive stadium banner advertisements, the UEFA Champions League website and social media accounts. In addition, OPPO will offer football fans the opportunity to go to the side of the field and capture important moments with OPPO smartphones during the UEFA Champions League season. The contents of the ‘Inspiration Moments / Inspiration Moments’ obtained from the matches will be published in the OPPO gallery on the UEFA website.
In addition, leading smartphone models such as OPPO’s cutting-edge imaging technologies NPU MariSilicon X, Find and Reno series, wireless headphones, smartwatch and soon to be announced IoT products will offer new ways to experience the UEFA Champions League and inspire football fans worldwide. .
The new sponsorship agreement strengthens OPPO’s existing sports partnerships and increases engagement by inspiring consumers through sports. Entering its second year of partnership with Wimbledon and Roland Garros, OPPO is also a global partner of the International Cricket Council (ICC). Developing partnerships with many sports brands in the international arena, OPPO aims to reach users from different regions and cultures and meet the needs of global consumers.