The Munich motor show, which replaces Frankfurt, opens its doors this Monday, September 4 to professionals, before opening Tuesday to the general public. An appointment that focuses on electric cars and in this area, the breakthrough of Chinese manufacturers in Europe is undeniable.
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This year, Chinese manufacturers have landed in force at the Berlin Motor Show. For this 2023 edition, relocated to Munich, nearly 40% of the companies present are from China. With large groups such as BYD, a giant in the field of batteries and electric models, which wishes to establish itself in Europe. It plans to market five models on the old continent by the end of the year.
The main competitor of the Chinese BYD, the American Tesla, will be back at the show, after ten years of absence. Along with the electric models from Chinese manufacturers, the new version of the Model 3 from Elon Musk’s company will be one of the main attractions in the aisles. Enough to give credible competition to more traditional brands, with the Chinese side in particular, models at much lower prices, while the electric cars entry-level are still rare.
In the EU, the sale of cars on the rise
Among Europeans, BMW presented its “Neue Klasse” concept on Saturday [nouvelle classe en français, NDLR], bringing together six electric cars manufactured from 2025, to meet the anticipated increase in demand with the end of combustion engines in Europe in 2035. Mercedes has lifted the veil on the CLA concept, a range that is particularly energy efficient. On the French side, Renault has unveiled its new electric Scenic, which brings the iconic minivan closer to the SUV.
In recent months, car sales in the European Union have increased, even if they remain 20% below their 2019 level. Volkswagen, Stellantis, Mercedes, Renault or BMW should post good results in the second half of the year. ‘year. But it is still too early to see a trend there. Because with inflation and rising interest rates, consumers are postponing their car purchases. And the order books are empty. In France, the drop is 15% compared to last year, and in Germany, it is more than 20%.
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