Opel CEO Florian Huettl At the press meeting held in Istanbul, he made important statements regarding the company’s activities and targets in Turkey.
According to the news on HaberTürk Stating that Opel was very successful in Turkey last year, Florian Huettl “We achieved a 4.7 percent market share in 2022. This means an increase of 1.2 points compared to 2021. A very serious growth shows that the market is also quite dynamic. Behind this growth is the growth especially in Corsa and Crossland. Now when we look at these results, Opel is the 7th brand in Turkey. In 2021, we were in 11th place. Our sales grew by approximately 50 percent compared to the previous year. Looking at the Corsa, Crossland, and Mokka, they all rank high in their respective segments. This shows the potential of Opel” said. Emphasizing that Turkey has become the 5th largest market for Opel with the results of last year, Huettl said that Turkey is a dynamic and very serious growth market. Huettl also conveyed his plans for Turkey in the coming period. “In the next 2 years, we will make a very serious attack in terms of products in Turkey. The battery-electric version of the Astra, a purely electric Astra, will be launched in the next 3-4 months.
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The new electric Astra, first in 3 countries; It will be launched in Germany, England and Turkey. From where? Because Turkey is a big market for us, an important market, one of our main markets. We want to grow here. We want to be the pioneer of the electrification transition movement that started in Turkey. The electric Astra will bring a lot of activity to this market in the coming months. So Astra Elektrik is coming to Turkey. Coming at the same time as Germany and the UK for the first time” he said.
Explaining that they decided to bring 2 more new vehicles to Turkey, Huettl continued his words as follows: “I announced it 2 weeks ago. We will continue to produce the Grandland at the Eisenach factory. The new Grandland will be introduced in the second half of 2024. The SUV segment is an important segment in Turkey. When we look at the new Grandland, we have a very high growth potential there. There will also be an electric version of this model with a conventional power unit. Thus, it becomes a product that will appeal to the entire customer portfolio and the Turkish market. Secondly, we will bring a new B SUV to Turkey next year. It will be a continuation of the current Crossland. This vehicle will be a significantly interesting vehicle especially for the Turkish market.”