Conquering second place creates even more Easter crowds. People from all over the region drive to the bakery in Werkhoven or the shops in Cothen, Houten and Odijk. “From Amersfoort to across the water at Tiel,” says Berry. His name is also growing outside of it. His girlfriend’s family from the south of the country initially didn’t want to know anything about Easter stollen. Nowadays she is called to ask if she can take a few with her to Easter breakfast.