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Before going on vacation, head to social networks. For young French people, the platforms are like tourist guides. A study conducted by the language learning platform Babbel reveals that nearly one in two young French people choose their vacation destination based on trends observed on social networks.
Whether at the seaside, in the mountains, in the city or in the countryside, social networks are a source of ideas for globetrotters. According to a study conducted among 1,000 French speakers, 43% of French people from Generation Z said they had chosen their next holiday destination based on trends observed on social networks.
“Travel and social media go hand in hand, changing the way we talk and sometimes even the way we project ourselves. Vacations serve not only as simple getaways; they are stages where Gen Z can explore new personas.“, explains Malcolm Massey, French teacher for Babbel Live and Content Creator.They offer a unique opportunity to delve into the unknown, discover new cultures and experiment with less inhibition – an ideal playground to test your language skills with confidence.“.
Platforms play a very important role during the summer period, and are sometimes even a source of stress. 19% of young people feel obliged to stay connected to their social networks during their holidays. 42% of them even publish more during this period.
If they do research the places before going on a trip, 50% make the effort to learn the local language. The 18-24 age group (77%) are also the most likely to study a new language, unlike the over 65s (22%). Despite this, 29% change or cancel their holidays because of the stress of the language barrier.
Recently, a study A study conducted by YouGov in 25 countries showed that no less than 84% of young people from Generation Z were influenced by what they saw on social networks when booking their holidays.
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