According to a recent study carried out by Klarna, this beauty habit is gradually taking hold in men’s bathrooms. Focus.
Whereas before, men’s beauty routine was limited to shower gel, shaving and a little moisturizer, they are now more and more daring to wear makeup. A study conducted by the Swedish financial company Klarna on 2023 beauty trends revealed that male beauty has been evolving since 2020.
Makeup is no longer just for women
If we had already noticed male celebrities wearing makeup, the proliferation of mixed makeup lines and tutorials, we are now sure: men wear makeup. And not just a little! According to Klarna, French men turn out to be the most curious on this subject among the 5 nationalities surveyed (France, Germany, Italy, Spain and United Kingdom). In fact, they are 27% to adopt makeup in France. Among them, 14% do it daily or several times a week. A new habit that allows them to boost their attractiveness and feel better about themselves (33%) but also to hide their small skin imperfections (22%).
The most used beauty products by men
The study also reveals the makeup products most popular with men. Result ? The one who comes first is makeup base (29%)followed closely by the corrector, up to 22%. When it comes to skincare, gentlemen are betting everything on the skin. In fact, the Moisturizing cream is the essential product for 55% of them while 34% cannot do without the cleanser. And the reasons why they renew their beauty routine are that they are concerned about aging skin which requires suitable products (34%) and because they simply want to test new products (31%). And that’s good !