It is called the most beautiful avenue in the world. There is no doubt that the Paris 2024 Olympic Games will be an opportunity for millions of spectators to visit or revisit the Champs-Élysées. The famous Parisian avenue is known around the world for its stores, hotels, restaurants and cafes located there. Numerous terraces, each with its own visual identity, allow walkers to take coffee breaks and lunch breaks. But by next fall, all businesses on the Champs-Élysées will have to display the same terrace. The objective being to create a uniform visual identity on the Champs before the start of the Olympic Games.
