PHOTO: Bildbyrån
Too fast and too hard. That’s what Olof Lundh, editor-in-chief of TV4’s Fotbollskanalen, says about the change work in Swedish football that has now led to general secretary Andrea Möllerberg being fired.
Secretary General of the Swedish Football Association Andrea Mollerberg gets fired.
– It is unbelievable that she has not been general secretary for more than 15 months, says Olof Lundh and continues:
– The warning signals have been there all along.
Lundh’s honest words
Möllerberg, as the highest official on the ban, has been responsible for pushing through a change work within the organization. That, Lundh believes, has been done both too quickly and too hard.
– People have found themselves in a bind. And she has been completely tone deaf to the criticism. Then she is not alone in this, he says.
READ MORE: Glenn Hysén’s life-changing decision for health: “Everything happened”
An employee survey at the football association has shown great dissatisfaction with the management and the change work.
– In the end, the association’s board realized that we cannot manage the staff like this, says Lundh.
Criticism of Reinfeldt
Several reviews have been carried out about the dissatisfaction within the association with the management, among others by Fotbollskanalen. Also chairman of the association’s board Fredrik Reinfeldt has received criticism recently for a lack of leadership.
– He has pointed out the direction for the change and he has backed Andrea Möllerberg. In principle, they have all the time dismissed it and said that “the change journey is fixed”. And it apparently did until now. Because they understood that it didn’t work. They should have understood that a long time ago, says Lundh and continues:
– Andrea Möllerberg and Fredrik Reinfeldt haven’t really grasped what the football association is. That it is a people’s movement.
READ MORE: Viktor Gyökere’s beautiful gesture to the parents who lost their son
Future for SvFF
Lundh describes the situation in Swedish football as “extreme”.
– Incumbent chairman Fredrik Reinfeldt is challenged in an election by Swedish elite football chairman Simon Åström. Both sit on the board and have now taken part in the decision to fire Andrea Möllerberg.
– Swedish football has never been in this situation.
What do you think of Andrea Möllerberg and what she has done? Share the article and have your say!
Share