Sonyi Yoshida, former manager of Sony, made it clear that playstation games on the PC is a major source of income for the company.
Old Sony His manager Shuhei Yoshida said that the moving of PlayStation games to the PC platform was quite profitable for the company and that it compared it to “almost money”. In an interview, Yoshida said in an interview that Sony was initially abstaining in the transition to this strategy, but that the outputs to the PC were an important step to reach a new audience and to enlarge the brand.
Sony’s PC Strategy
Yoshida said that moving PlayStation games to PC has both a new source of income and new players. Sony said that the console aims to increase the interest in the PlayStation brand by reaching PC players, especially in areas where the console is not popular. Yoshida said that the idea that this strategy could encourage players to buy PlayStation consoles is an important motivation for Sony.
In addition, carrying games to PC is an advantageous option for Sony in terms of cost. Yoshida said that the cost required to move a game to PC is much lower than developing a new game, and that it offers Sony the opportunity to invest in new projects.
Yoshida, Sony’s another important factor in the PC is the Chinese market, he said. Emphasizing that China is a large PC game market, Yoshida said that Sony’s access to this market will increase its income. For example, he showed the game of Black Myth: Wukong, which had achieved great success in China, and drew attention to the importance of such markets.
Sony’s interest in PC games has increased in recent years. While the company has carried its popular games such as God of War, Horizon Zero Dawn and The Last of Us Part I to the PC, it has achieved great financial success from these moves. Yoshida’s statements once again reveal that this strategy is part of its long -term plans for Sony.