Ford Fiesta, which is approaching 50 years in the history of the brand, will take its place among the rooted victims of the electrification transformation.
The details regarding the end of Ford Fiesta production, which we shared with you the first details of the day we left behind, have been finalized. This important development, which had a great impact in the foreign press, has now been approved by official channels. It has been confirmed that Fiesta, which has been in Ford’s product range for 46 years and has achieved sales of nearly 5 million units in this process, will end its production as of next year. With the officialization of this, the iconic version of the Fiesta product range is now also available for the ST.We will buy the last STs“It is possible to say.
Official statement for the end of Ford Fiesta production
Ford The message shared on the subject from the front is as follows; As Ford of Europe, we are accelerating our efforts to become fully electric in the passenger car product range by 2030. By 2035, when we include the commercials, all our models will be electric only. As part of the transition and preparation for the future of electrification, we will finish the production of our S-Max and Galaxy models produced in Valencia in 2023. In the same period, the production of the Fiesta produced in Cologne will also come to an end. As of 2024, we will introduce three new electric models in the European market. On the commercial side, it will be supported by these four models. By 2026, we plan to sell more than 600,000 electric vehicles in the market. In the next six-year period, 1.2 million passenger-based production at our Cologne facilities is among our targets.”
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Fiesta, whose popularity has decreased significantly, especially compared to 2021, has also been the victim of users’ SUV segment preferences. When we look at the sources, we see that the sales figures of the family have decreased by almost half compared to 2021. Puma, on the other hand, gradually plays the role of the brand’s prominence in sales. We will start to see more serious steps next year as part of Ford’s electrification transition. The factory in Cologne, where the Fiesta is currently produced, will get its share from the transformation in the focus of electric models. Thanks to the Volkswagen partnership, we will see Ford models that will be built on the MEB platform as they come off the band in 2023.
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In the information confirmed by Ford Europe CEO Stuart Rowley, it was shared that a brand new model will be launched for 2023. As part of the partnership, the model, whose battery and infrastructure (MEB) will come from Volkswagen, is expected to have compact crossover characteristics. If no changes are made, the production of this completely new vehicle will take place in Cologne. Ford Otosan will undertake the production of the electric Puma in parallel with its investment in Romania. By 2024, the goal of creating a powerful seven-piece electric product range, which will include the electric Puma, is also among the highlights in the short term.
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