SALES. Only a few hours left before the official date of the launch of the summer sales. This edition is likely to be strongly marked by the inflation that is currently affecting the country.
The summer sales begin this Wednesday, June 22 in France, and in a majority of departments. The official date has been designated and communicated by the government. The summer sales should be spread over four weeks, and end around the middle of July.
Among the big questions of the summer sales comes the question of inflation. Difficult to predict the behavior of the French when promotions to come. The purchasing power of many consumers has declined in recent months, and even merchants seem worried about the balances. It must be said that the war in Ukraine and the Covid-19 crisis seem to have severely impacted the deliveries and stocks of certain brands.
The date of the summer sales is set for this Wednesday, June 22, but not for all departments. Do not hesitate to scroll further our article to find all the start and end dates of the summer sales according to your location.
What are the start and end dates of the 2022 summer sales?
The date of the 2022 summer sales is set from this Wednesday, June 22 until Tuesday, July 19. The various offers proposed will thus be spread over four weeks with several markdowns proposed by the brands participating in the event. Also note that the summer sales will be punctuated by several markdowns that will offer new promotions at certain merchants.
These dates concern the majority of the departments of the country, but not all! Indeed, it is customary for the overseas departments, as well as the Moselle, to have staggered dates for their sales periods. Find all the dates a little further down in this article.
What are the dates of the summer sales in Paris, Moselle, overseas?
The dates of the sales are the same for the vast majority of departments, but some exceptions are nevertheless noted, in connection with historical traditions or tourist imperatives. If the dates of the sales in Paris and in almost the entire country are those mentioned above, derogatory dates are thus applied for certain departments and regions.
| Department / region | Provisional start date of the 2022 summer sales | Estimated end date of winter sales 2022 |
| Meurthe-et-Moselle, Meuse, Moselle and Vosges | Wednesday, June 22 | Tuesday July 19 |
| Alpes-Maritimes and Pyrénées-Orientales | Wednesday July 6 | Tuesday August 2 |
| Corse-du-Sud and Haute-Corse | Wednesday July 13 | Tuesday August 9 |
| Guadeloupe | Saturday September 24 | Friday October 21 |
| Guyana | Thursday, October 6 | Wednesday November 2 |
| Saint-Barthélemy and Saint-Martin | Saturday October 8 | Friday, November 4 |
| The meeting | Saturday September 3 | Friday September 30 |
| Saint Pierre and Miquelon | Wednesday July 20 | Tuesday August 10 |
The dates of the sales are now spread over four weeks instead of six previously. This shortened duration has been in effect since the 2020 winter sales and is the result of the Pacte Law. This duration applies, derogation of dates or not, to all French departments. The dates relating to the sales periods are set by order of the Minister responsible for the economy, for a period ranging from 3 to 6 weeks.
Each sales period has its own rules to set its dates. Thus, the winter sales generally take place from the second Wednesday of January. The summer sales are held on the last Wednesday of June. However, these dates may be modified if the government deems it necessary, especially during difficult times for traders.
What dates for the 2nd and 3rd markdowns?
If the dates of the sales are imposed on merchants by the legislation in force, the latter are free to choose the dates from which they carry out greater discounts. Each sign therefore decides on the date of the 2nd markdown, some choose to make a 3rd. In general, stores display new discounts from the second week of the sales, and a final markdown during the 3rd week of the promotions.
The 2022 summer sales should be no exception to this rule. Thus, we should see a second markdown from the week of June 29, in particular at Fnac and Darty, which offered new promotional offers.
What will be the sales at Fnac?
The Fnac-Darty group is a major player in the summer sales. Both sites should be affected. Fnac is used to offering all sorts of promotions during the sales, with an emphasis on smartphones, connected watches and gaming. However, you should find many other products with crossed out prices, and we will not fail to deal with the best offers offered by the site. Fnac’s official page for the summer sales is already available.
What will be the sales at Boulanger?
The Boulanger site is used to participating in sales. The latter specializes in several areas, but it mainly includes laptop as well as household appliances. You will therefore have to look at Boulanger if you are looking to acquire a new PC or a fridge on sale! The official sales page at Boulanger is already online, and meet on Wednesday, June 22 at 8 a.m.!
What sales are coming at CDiscount?
CDiscount is used to offering big promotions throughout the year. The site also participates in sales periods by offering attractive discounts on several products. We should thus find there smartphones as well as other tech objects on sale. CDiscount is also used to offering promo codes during big events such as sales.
Does Amazon participate in the summer sales?
Although the giant Amazon is rather recognized for its participation in the Black-Friday, the latter is also very visible during sales. The site then offers many flash sales on a whole bunch of very specific departments. The latest winter sales at Amazon made it possible in particular to benefit from attractive discounts on various gaming, health and computer departments. The summer sales offers are also likely to be very numerous, and we will not fail to share with you the best tips from Amazon for the event.
It is not uncommon to come across false crossed out prices during the sales. Some brands do not hesitate to display a base price much higher than that which was available before the event. To counter this kind of practice, a new European directive was voted and implemented on May 28, 2022. Called “Omnibus”, the latter makes it possible to toughen the sanctions taken against sites that abuse false promotions, and in particular during the sales period.
If you have any doubts about a promotion during the sales, it is always possible to check the opinions and comments of the site in question before making the purchase. Also feel free to use price comparators like Idealo which will allow you to analyze the different price reductions of your product.
What is the difference between sales and private sales?
You’ve probably come across “Private Sales” signs on your way lately. And for good reason: these operations often take place in the weeks preceding the national sales. Unlike seasonal sales, private sales tend to cater to an already loyal customer base. Big advantage: private sales also make it possible to acquire articles from the new collection on sale (when the sales aim to sell off stocks from previous collections). The retailer nevertheless largely finds his account in private sales because they can enable him to acquire new member customers (who will have taken out a loyalty card or subscribed to the store’s newsletter to be able to benefit from private sales).