During the autumn have News24 gone from having the Studio Allsvenskan and Sanning & Konsekvens podcasts. But now they are expanding the stable of pods. The editor-in-chief at the media house, Henrik Erikssonsays this about why this investment was made.
– The desire to listen to really well-produced podcasts is greater than ever and will only grow the smarter the world we live in. With the podcasts Studio Allsvenskan and Sanning & Konsekvens, we have been successful for a long time, so expanding with four new podcasts was a matter of course .
In addition, he believes that the audio medium will grow and broaden outside the studio room with the help of moving material in symbiosis with social media.
What does the investment in podcasts look like?
– To begin with, we have hired a podcast editor, Philip DeGiorgio. We see the podcast as something bigger. The audio medium is very intimate and creates a unique relationship with the listener. We take it further as we film everything we do. The listeners want more and they get that in the podcast’s social media and on Nyheter24.se. Regardless of whether it’s behind the scenes on Instagram or TikTok, says Henrik Eriksson.
And how do you see the future of podcasts?
– More listeners and more advertising money. It will make the podcasts even better and more well-produced.
Studio Allsvenskan
Studio Allsvenskan is Sweden’s largest podcast about Allsvenskan football. Every day, Monday to Friday, the podcast releases an episode where they talk about the latest matches, the hottest news from the silly season and interview Allsvenskan’s biggest profiles. The podcast is made by Henrik Eriksson, Hugo Månsson and Marcus Birro.
Follow the podcast on social media here: Instagram, TikTok and Facebook.
Truth & Consequence
The podcast is released every Friday. Nyheter24’s head of entertainment is behind the podcast Gabriella Bark, Camilla Gervide who runs Blog Watch and the entertainment reporter (which also qualifies as an entertainment profile even though she doesn’t want to admit it) Quetzala Mikko Blanco. Together, they bump and wet about current celebrities, influencers, phenomena, trends and a lot of gossip that they have picked up over the years.
Follow the podcast on social media here: Instagram & TikTok.
The ingredients
The ingredients is a podcast about life through food. The podcast invites guests, makes reviews, gives restaurant tips and reveals donut places. They talk about home cooking, the produce of the week, kitchen gadgets, the pre-drink, ask the chef, chili con carne, the school’s almond fish, Eton Mess, birria tacos, Guide Michelin, Pripps blue, long pan, red and white, perfectly fried piece of meat, glass of milk and cinnamon buns. The podcast is a whole sea of storms inside a kitchen.
The podcast is made by the journalist Philip De Giorgio, the restaurateur from Chez Jolie and the cookbook author Mikael Einarsson as well as the restaurateur and the creative director Jesper Kvarnefält.
Follow the podcast on social media here: Instagram, TikTok and Facebook.
The flow
The flow is your new Friday tradition! Stick with the reporter Malva Engstedt and the news manager Mathilda Lundqvistboth work on weekdays at Nyheter24’s editorial office. Together with a guest, they navigate through the week’s biggest talking points from the feed. They promise a light and entertaining podcast with interesting conversations, humor and unexpected elements.
Follow the podcast on social media here: Instagram & TikTok.
24 Questions
24 questions is a new interview podcast. The podcast is like the innermost room of a crowded pub. It is always around the last table at the far end that the most important conversations are held. The podcast wants to be that place. And as a listener, you get the chance to sit along. The editor-in-chief Henrik Eriksson from Nyheter24 and the podcaster and author Marcus Birro are the hosts of the podcast.
Follow the podcast on social media here: Instagram & TikTok.
Under the Hood
Under the hood is a podcast about everything related to cars and the car world. Every Wednesday they discuss the cars they’ve tested, the hottest car news and their latest observations in the automotive world. The podcast is made by the motoring journalists from Highest Gear and Nyheter24, Gustaf Gripenlöf Karlberg and Marcus Berggren.
Follow the podcast on social media here: Instagram & TikTok.