Retro looks and shimmering shades outline the new accessory trend of the season. The little extra? This piece adapts to all personalities and can be worn during the day or in the evening.
Originally from India, the kerchief or hair scarf has been used since the dawn of time as a way to protect the hair and face from heat. Over the years, it has become a true must-have in the summer wardrobe. Exceptional houses and renowned actresses popularize it and give it a couture dimension. Deciphering this charming fashion revival sixties.
The kerchief: an accessory trend born in the 1960s
A retro wind seems to be blowing through fashion in recent seasons. Straight from the 1960s, the fichu, better known as a hair scarf, is establishing itself as the key trend for summer 2024. Appearing in the Roaring Twenties, it was propelled to the forefront in the 1960s, worn by silver screen sirens such as Brigitte Bardot, Catherine Deneuve and Elizabeth Taylor. All of them revealed themselves with a small square of colored silk folded into a triangle. The first lady of the United States, Jackie Kennedy, was regularly seen at the time with a scarf tied under her chin, a look often borrowed by Queen Elizabeth II. For her part, Audrey Hepburn even chose to wear a fichu on her wedding day to Andrea Dotti in 1969. The trend was then at its peak.
The hair scarf is reinvented for summer 2024
More recently, it is the singer Sabrina Carpenter, the new queen of American pop, who seems to have brought the trend back into fashion. In the music video for its title “Espresso“, which has continued to be talked about since its release, it cultivates a style borrowed from the pin-ups of the 1950s to 1960s. Thus, a succession of mini dresses with sweetheart necklines, two-tone bikinis and romantic corset tops. All, sublimated a scarf to complete the look for a perfect vintage look.
Since then, many celebrities have succumbed to the comeback of this fashion classic. Hailey Bieber, Deva Cassel and even Kendall Jenner, all are trying the trend by giving it a more modern look. Whether it means an offbeat print (floral, fruity and animal) or bright and bold colors, enhancing the rest of their outfit. And that’s not all, since the scarf is now slipping onto the catwalks again.
On Sunday June 23, the Jacquemus label took the piece for the reinterpretation of its “Les parasols de Marseille” fashion show, during Vogue World 2024, imagining it in a resolutely retro striped version. Sabrina Carpenter parades there in a red and white outfit. On her head, you guessed it, a matching scarf. The Chanel house, for its part, offered a sensual variation, adorned with a bold leopard print for its spring-summer 2024 collection. The opportunity to stock up on fashion inspiration for the weeks to come. So, are you ready to wear a scarf this summer?