A publisher that has been advocating made in France for a number of years, Microids is also a company that looks to the horizon. A distributor in its spare time, the Rosa Parks-based firm today announces a partnership with NIS America, well known to J-RPG fans. We learn that an agreement has been established for Microids to take charge of the physical distribution in France of several upcoming flagship titles from NIS America, including Phantom Brave: The Lost Hero which will arrive on January 30, 2025, The Legend of Heroes Trails Through Daybreak, expected for February 14, 2025 and RPG MAKER WITH, scheduled for February 21, 2025. Each of its games will benefit from releases on PS5, PS4 and Nintendo Switch, but not at all on Xbox, the console not being bankable enough in France to sell boxes, it’s an open secret in the industry…
“We are delighted and proud to collaborate with NIS America, a global reference in Japanese game publishing. This partnership fits perfectly with our ambition to offer an ever richer and more diverse catalog, highlighting titles that will appeal to video game enthusiasts in France. This marks an important step in Microids’ strategy aimed at strengthening its opening and its presence in the Japanese games market, by meeting the growing expectations of French players for this type of production. advances Alexandre Breas Managing Director at Microids Distribution France.
“At NISA, we were looking for a channel partner, regardless of company size, with whom we could grow over the next decade. We are now convinced that Microids is the ideal partner for distribution and business development, as we trust them with the passion and enthusiasm necessary to treat our titles like their own children (and not just like merchandise). Their approach will help appeal to local customers and ultimately end users. We also believe it is essential to strategically expand the fan base of story-driven Japanese games in France. Collaborating with Microids seems to be the solution for NISA to achieve this goal, as we believe that Microids shares the same philosophy and strategy as NISA. » retorts Takuro Yamashita, President & CEO at NIS America.
In this way, Microids continues to grow its distribution catalog in France through its subsidiary Microids Distribution France, with already established partners such as Kalypso, Astragon, Skybound, Curveball, Meridiem.
