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How long should a hug last? A New Zealand airport recently imposed a three-minute time limit on goodbyes, attracting the attention of netizens.
Officials at Dunedin International Airport in the south of the country said they were surprised by the viral reaction to their new rule, which has applied to the drop-off area since September.
“We have installed new signs including the sign +Maximum cuddle time 3 minutes+,” said the airport’s general manager, Daniel De Bono.
“It’s a quirky way to remind people that the drop-off area is for quick goodbyes.“, he added.
“And don’t worry, a hug of just 20 seconds is enough to deliver oxytocin and serotonin, these hormones that promote well-being, so three minutes is enough to say goodbye and get your fix of happiness.”
People wishing to hug for longer can do so at the parking lot, where parking is free for 15 minutes, added Daniel De Bono.
The measure attracted the attention of the press, particularly foreign ones, and contrasting reactions online.
“I’m glad there’s no minimum cuddle time. A +see you soon+ is enough“, commented a user on the airport’s Facebook page.
“A hug police!? It’s really strange! Hugs are known to have many benefits, not counting mental health“wrote another user.